SBI Mutual Fund, one of India’s most trusted fund houses, has introduced a new AI-powered chatbot named SmartAssist. This service, launched on 1st July 2025, aims to make the investment journey smoother, simpler, and faster, right through WhatsApp.
Now, with just a text message, investors can access mutual fund details, start SIPs, track their portfolios, and get supportat any time of the day. This digital assistant brings mutual fund services directly to the fingertips of over 80 crore Indians.
What is SBI MF SmartAssist?
SmartAssist is an artificial intelligence-based chatbot that connects with users through WhatsApp. It is designed to answer queries, support investment decisions, and manage portfolios with ease.
Users can start interacting with SmartAssist by simply sending a “Hi” to 98336 57657 on WhatsApp. No additional app, no complicated forms. The conversation feels just like chatting with a friend.
This tool uses AI and Natural Language Processing (NLP) to understand common questions and provide quick answers in a user-friendly way. The chatbot replies in easy-to-understand language with visuals when needed, making financial information more accessible.
What Services Can SmartAssist Offer?
SmartAssist is not just a simple query bot—it is a complete virtual investment companion. Here’s what investors can do with it:
- Get mutual fund product details
- Start or stop SIP (Systematic Investment Plan)
- View and track current portfolio
- Compare mutual fund performances
- Get KYC or transaction updates
- Get NAV updates and account statements
- Understand investment basics
Everything happens through WhatsApp, without the need for a financial advisor or visiting a branch.
A New Era of Investing Made Simple
SBI Mutual Fund aims to offer a modern investment experience using popular platforms people already use. With WhatsApp having wide reach across India, especially in rural and semi-urban areas, SmartAssist makes investing truly inclusive and democratic.
The service runs 24×7, which means help is available any time—even during holidays or outside office hours.
This move is part of SBI Mutual Fund’s digital transformation push, where they are using technology not just to serve, but to empower investors.
Plans for Regional Languages Soon
At the time of launch, SmartAssist supports English. But SBI Mutual Fund plans to introduce Indian regional languages soon. This will help investors who are more comfortable in their mother tongue and further expand reach into Tier-2 and Tier-3 cities.
By offering service in local languages, SmartAssist can help first-time investors take confident steps into the world of mutual funds.
What Experts Say About SmartAssist
Speaking about the launch, Nand Kishore, MD & CEO of SBI Mutual Fund, said,
“We believe technology should make investing easier, smarter, and more accessible. With SmartAssist, our goal is to bring every Indian closer to financial freedom.”
Srinivas Jain, Executive Director at SBI MF, added,
“This is not just a chatbot—it’s like a virtual colleague who will stay with investors through every step of their investment journey.”
Their vision is clear—to use WhatsApp to provide services to a wide base of investors and bring in a new generation of tech-enabled financial literacy and freedom.
How to Use SBI MF SmartAssist
- Save 98336 57657 in your phone
- Open WhatsApp and send a message “Hi”
- Follow the chatbot’s prompts
- Access services like SIP start, portfolio tracking, or product info
- No registration or new app needed
This smart move makes investing as easy as chatting online.
