A recent claim by social media consultant Shweta Kukreja has taken the internet by storm. Kukreja, a personal branding strategist, shared her success on the platform ‘X’ (formerly Twitter), revealing that she earned Rs 4.4 lakh in a month by working just 3 hours on a single client’s social media strategy.
Her post quickly went viral, drawing thousands of reactions. While some praised her achievements, others were skeptical about how one could earn such a significant amount with so little time invested. Kukreja, however, defended her statement by explaining the value of expertise over time spent on tasks.
Kukreja’s Secret to Earning Big in Less Time
Responding to doubts on X, Shweta explained that her clients don’t pay for the hours she works but for the results she delivers. According to her, experience plays a major role in allowing her to charge premium rates for her services. “Clients pay for expertise, not for the time it takes me to complete the work,” she explained. Had the client been billed on an hourly basis, Kukreja suggested, the service could have been much cheaper. However, her specialized knowledge and skills are what allow her to command such fees.
Helping Others Earn Big Too
Unlike what some users suggested—that she would stop sharing her strategies once she starts earning more—Kukreja made it clear that she wants to help others improve their income. She mentioned, “There are people who charge 10 times more than me and still share their methods with others. Everyone has their own way, and there’s enough space for everyone to grow.”
She went on to add that there’s no need to hide secrets when it comes to business success. In her view, sharing knowledge not only helps others but doesn’t hinder one’s own progress.
Who Is Shweta Kukreja?
Shweta Kukreja is more than just a social media consultant. According to her X profile, she is a Personal Branding Strategist who helps entrepreneurs boost their revenue through effective branding techniques. Her LinkedIn profile adds more details, showcasing her as the founder of “The Marketing Anatomy,” a startup focused on helping individuals and businesses enhance their brand presence online.
Additionally, Kukreja has experience working as a ghostwriter and has previously interned at the investment bank Goldman Sachs. She holds a degree in commerce from Punjab National University, further showcasing her diverse background in both marketing and finance.
Why Expertise Matters More Than Time
Shweta’s story highlights an important shift in today’s work culture: moving away from hourly billing to value-based pricing. In today’s world, it’s not about how much time you spend but how effectively you can deliver results. Kukreja’s years of experience allow her to work faster, smarter, and more efficiently, helping her achieve in 3 hours what might take others much longer.
In her words, “Experience and expertise are what set people apart, not just the number of hours worked. Clients value results, and that’s what they pay for.”
Shweta Kukreja’s story serves as a powerful reminder that with the right skills, you can achieve significant financial success without burning out, simply by working smarter and delivering top-notch results to clients.
