A growing number of young Indians are turning to digital gold as their preferred investment, according to a survey conducted by Moneyview. The report, released during the festive season, reveals that more than 75% of individuals under 35 years of age prefer digital gold over physical gold.
With rising digital literacy and the ease of online transactions, the trend of digital gold investment is accelerating, especially among Millennials aged 25-40 years, with 65% preferring digital gold to traditional forms.
Gold Remains a Trusted Investment Option
The survey highlights that more than 85% of respondents continue to see gold as a safe asset that protects their wealth. Among young adults aged 25-40 years, both digital and physical gold remain popular, but the inclination toward digital options is stronger.
Many respondents feel that gold not only encourages disciplined saving habits but also serves as a reliable investment during uncertain times.
Middle-Income Groups Lean Toward Digital Gold
The survey gathered responses from nearly 3,000 people and found some interesting differences based on income levels. While high-income groups still prefer buying physical gold, middle-income groups are gravitating toward digital gold investments, drawn by the convenience and flexibility it offers.
Why Is Digital Gold Gaining Popularity?
The rising interest in digital gold can be attributed to multiple factors:
- Secure Storage: With digital gold, there is no need to arrange for physical storage or worry about theft. It is stored in secure vaults by trusted providers.
- Fractional Investment: One of the biggest advantages is the ability to invest in small amounts. Investors can start with as little as ₹10, making gold investment accessible to all income levels.
- Easy Accessibility: The process of buying digital gold is quick and can be done through mobile apps or fintech platforms, which has increased its adoption among the tech-savvy younger generation.
- Insured Protection: Many platforms provide insured gold, offering additional security to investors.
- High Liquidity: Investors can convert digital gold to cash instantly or exchange it for physical gold without the complications associated with traditional gold purchases.
The Urban-Rural Shift Toward Digital Gold
The survey also notes a gradual increase in digital gold adoption in rural areas. Thanks to the spread of mobile internet and financial literacy programs, many people in rural India are becoming aware of the benefits of investing in digital gold. In urban areas, the convenience of online transactions has already made digital gold the go-to investment option for young professionals.
Key Findings from the Survey
- 75% of people under 35 prefer digital gold: The ease of access and secure storage are the primary reasons driving this trend.
- High-income groups prefer physical gold: Traditional gold is still seen as a status symbol among affluent families.
- Middle-income groups shift to digital gold: The flexibility of fractional investments and lower costs attract younger and middle-income investors.
- 85% see gold as a safe investment: A large majority trust gold as a long-term asset for wealth protection.
Future of Digital Gold Investments
As more fintech platforms introduce innovative products, the demand for digital gold is expected to rise even further. With young investors embracing the digital economy and the growing popularity of small investments, digital gold is likely to play a significant role in the future of personal finance in India.
The trend signals a shift in how Indians view gold—moving beyond tradition and embracing modern, convenient ways to invest in one of the oldest forms of wealth preservation.
